AllMatters is a Danish company that not only produces an amazing sustainable product but are a real force for change and equality and believe that "no one should be held back by their body. We believe no period products should contain harmful chemicals or absorb natural bodily secretions. Periods should not be the cause of major pollution. And they should never, ever be a source of shame" 1 AllMattters cup replaces 528 Pads and Tampons, which is an amazing amount. They are part of a global campaign TABOO which is helping raise awareness about period shame in different parts of the world. They donate cups and help start conversations with women in communities about how to improve their lives and help bring the issues around menstruation to the forefront of the conversation.